our team

Florida Senior Living Association Staff

Gail Matillo, MPA
President & CEO
850.496.2562
gmatillo@floridaseniorliving.org

As the Association’s President/CEO, Gail is responsible for directing the association and identifying policy objectives that support Florida Senior Living Association’s mission, vision and growth. Previously, she spent more than two years as the State Housing Director with the Florida Department of Elder Affairs and more than 18 years with the Florida Association of Homes and Services for the Aging, now LeadingAge Florida, as the Director of Housing and Professional Development. Gail has a master’s degree in public administration, and a bachelor’s degree in business and health care administration.

Cathy Van Atta
Office and Accounting Manager
850.508.7573
admin@floridaseniorliving.org  

Cathy Van Atta is responsible for member services, including renewal information and communication. She is in charge of scheduling various education programs and special events, coordinating accounting functions and assisting with special projects as necessary. Cathy has more than 30 years of association experience.


SOUTHERN STRATEGY GROUP

JAMES MCFADDIN
SOUTHERN STRATEGY GROUP, INC.

CHRIS DUDLEY
SOUTHERN STRATEGY GROUP, INC.

Paul Mitchell
SOUTHERN STRATEGY GROUP, INC.

Clark Smith
SOUTHERN STRATEGY GROUP, INC.

Monte Stevens
SOUTHERN STRATEGY GROUP, INC.

Rachel Cone
SOUTHERN STRATEGY GROUP, INC.

MEENAN P.A.

TIM MEENAN
MEENAN P.A.

Karl Nels Rasmussen
MEENAN P.A.

Joy M. Ryan
MEENAN P.A.

Alan Williams
MEENAN P.A.


Legal & CONSULTANTS

Amy Schrader, Outside Counsel
Of Counsel, Baker Donelson

NOREEN FENNER, POLITICAL COMMITTEE MANAGER
PAC FINANCIAL MANAGEMENT

SANDI POREDA, APR, PUBLIC RELATIONS AND COMMUNICATIONS COUNSEL
BULLDOG STRATEGY GROUP

TRAINERS

MONICA WILSON, MS
ICE BRIDGE CONSULTING

Monica Wilson is an experienced trainer, facilitator and educator with a passion for older adults, technology and connecting people and processes. Previously, Monica was one of the original Department of Elder Affairs ALF trainers and was responsible for development of the initial ALF Core training certification exam developed in partnership with the University of South Florida.  She has extensive knowledge of and experience with assisted living regulation both in Florida and nationally. She has a Master of Science in Gerontology and more than 20 years of experience working with organizations that provide services for older persons, including serving in management roles in senior living organizations.

DAWN PLATT, LPN, CDP, CADDCT

Dawn Platt is a regional trainer and memory care specialist with Legend Senior Living, a training consultant for Florida Senior Living Association, and a trainer for the National Council of Certified Dementia Practitioners. She is also a facilitator for a Neuroplasticity Study on PARO Seal Therapy for Legend Senior Living in coordination with the University of Texas at Tyler. Dawn’s approach to Memory Care is passionate and innovative; focusing on training and the development of therapeutic programming for individuals with Alzheimer’s Disease and Related Dementia’s. Dawn is a Licensed Practical Nurse, Certified Dementia Practitioner and an Assisted Living Residence Director, and brings over 30 years’ experience in the Long-Term Care Profession.