our team

Florida Senior Living Association Staff

Gail Matillo, MPA
President & CEO
gmatillo@floridaseniorliving.org

As the Association’s President/CEO, Gail is responsible for directing the association and identifying policy objectives that support Florida Senior Living Association’s mission, vision and growth. Previously, she spent more than two years as the State Housing Director with the Florida Department of Elder Affairs and more than 18 years with the Florida Association of Homes and Services for the Aging, now LeadingAge Florida, as the Director of Housing and Professional Development. Gail has a master’s degree in public administration, and a bachelor’s degree in business and health care administration.

Jason Hand, esq.
Vice President of Public Policy and Legal Affairs
jhand@floridaseniorliving.org

Jason M. Hand is responsible for managing the legislative, regulatory and policy activities of FSLA on behalf of its members. He brings an understanding of policy, politics and personalities based on 20 years of experience with the creation and implementation of state policy and high-profile projects in Florida’s legislative and executive branches of government.

Most recently, Hand was an Assistant Deputy General Counsel for the Department of Environmental Protection (DEP). He also previously served in the Florida Senate as Chief Attorney and Lead Policy Analyst for the education policy committees for Senate Presidents Gaetz, Gardiner and Negron.

Hand has extensive experience in agency rule-making and licensing, business operations, competitive procurements, contract negotiations, compliance reviews, and civil and administrative litigation. A fifth generation Floridian, Hand is a graduate of Mercer Law School, Florida State University and Tallahassee Community College.

Heather Conley, MBA
Director of Marketing and Membership
hconley@floridaseniorliving.org

Heather Conley brings more than 20 years of experience in communications, marketing and training in diverse areas from environmental protection, elections administration, graphics design, marketing, and career and technical education.

A graduate of the University of Florida, Florida State University and University of South Florida, she holds degrees in finance and visual arts, marketing and graphic design, as well as an MBA in international business and marketing.

She will enhance the membership experience and growing profile of FSLA through developing community and industry partner memberships, marketing FSLA’s education opportunities and furthering the development of additional services to serve the entire industry.

Cathy Van Atta
Office and Accounting Manager
admin@floridaseniorliving.org

Cathy Van Atta is responsible for member services, including renewal information and communication. She is in charge of scheduling various education programs and special events, coordinating accounting functions and assisting with special projects as necessary. Cathy has more than 30 years of association experience.

Strength in experience, knowledge and expertise

Florida Senior Living Association works closely with a team of lobbyists, consultants and trainers to ensure it provides the best possible representation and advocacy for its members.

JAMES MCFADDIN

CHRIS DUDLEY

Paul Mitchell

Clark Smith

Monte Stevens

Rachel Cone

TIM MEENAN

Karl Nels Rasmussen

Joy M. Ryan

Alan Williams

Legal & CONSULTANTS

Amy Schrader, Outside Counsel
OF COUNSEL, BAKER DONELSON

NOREEN FENNER, POLITICAL COMMITTEE MANAGER
PAC FINANCIAL MANAGEMENT

SANDI POREDA, APR, PUBLIC RELATIONS AND COMMUNICATIONS COUNSEL
BULLDOG STRATEGY GROUP

TRAINERS

MONICA WILSON, MS
ICE BRIDGE TRAINING

Monica Wilson is an experienced trainer, facilitator and educator with a passion for older adults, technology and connecting people and processes. Previously, Monica was one of the original Department of Elder Affairs ALF trainers and was responsible for development of the initial ALF Core training certification exam developed in partnership with the University of South Florida. She has extensive knowledge of and experience with assisted living regulation both in Florida and nationally. She has a Master of Science in Gerontology and more than 20 years of experience working with organizations that provide services for older persons, including serving in management roles in senior living organizations.

DAWN PLATT, LPN, CDP, CADDCT
Regional Trainer / Legend Senior Living

Dawn Platt is a regional trainer and memory care specialist with Legend Senior Living, a training consultant for Florida Senior Living Association, and a trainer for the National Council of Certified Dementia Practitioners. She is also a facilitator for a Neuroplasticity Study on PARO Seal Therapy for Legend Senior Living in coordination with the University of Texas at Tyler. Dawn’s approach to Memory Care is passionate and innovative; focusing on training and the development of therapeutic programming for individuals with Alzheimer’s Disease and Related Dementia’s. Dawn is a Licensed Practical Nurse, Certified Dementia Practitioner and an Assisted Living Residence Director, and brings over 30 years’ experience in the Long-Term Care Profession.