2020 Virtual Conference Agenda

speaker highlights

opening keynote: david hopkins

David Hopkins is a recognized leader, facilitator and speaker in the areas of leadership development, sales and marketing, culture and customer experience. 

He grew up in Cape Cod, Massachusetts and relocated to Florida as a young adult, beginning his career at the happiest place on earth, Walt Disney World. After spending many hours singing and dancing with his favorite characters, he decided to stop “Goofing” around and worked his way into management, gaining experience in both resort and theme park operations. David then decided to use his leadership expertise to assist healthcare organizations, rising to executive roles supporting areas such as acute care hospital operations, clinical education, large physician practices and assisted living communities. 

Known for growth-creating culture change and increasing sales even during challenging times, David is recognized among his peers for developing customized, engaging programs that lead to success. He enjoys weaving his own personal stories and experiences into his presentations making even the most complex of ideas seem simple. 

Disaster keynote: Craig Fugate

Craig Fugate is internationally known for his signature lecture exploring the Seven Deadly Sins of Emergency Management.

W. Craig Fugate served as President Barack Obama’s FEMA Administrator from May 2009 to January 2017.  Previously, he served as Florida Governor Jeb Bush’s Emergency Management Director from 2001-2007 and Governor Charlie Crist from 2007-09.  Fugate led FEMA through multiple record-breaking disaster years and oversaw the Federal Government’s response to major events such as the Joplin and Moore Tornadoes, Hurricane Sandy, Hurricane Matthew, and the 2016 Louisiana flooding.  Fugate set a clear and compelling vision, mission, and priorities for FEMA and relentlessly drove the Agency to achieve better outcomes for survivors.  FEMA’s effectiveness in dealing with more than 500 Presidentially-declared major disasters and emergencies under Fugate’s leadership restored the faith of the American people in the Federal Government’s ability to respond to disasters.  Prior to his tenure at FEMA, Fugate was widely praised for his management, under Governor Jeb Bush, of the devastating effects of the 2004 and 2005 Florida hurricane seasons (Charley, Frances, Ivan, Jeanne, Dennis, Katrina, and Wilma). Craig currently provides senior level advice and consultation is the area of disaster management and resiliency policy through Craig Fugate Consulting LLC.  Craig also serves as the Chief Emergency Management Officer at One Concern.

closing speaker: Alison Levine

Alison Levine knows what it’s like to survive (and thrive) in the world’s toughest environments. She served as team captain of the first American Women’s Everest Expedition, scaled the “Seven Summits,” and skied to the North and South Poles—making history along the way.

In addition to climbing mountains, she also spent time climbing the corporate ladder in sales, in marketing and then on Wall Street after earning her MBA from Duke University. In her New York Times bestseller, On the Edge: Leadership Lessons from Everest and Other Extreme Environments, Alison asserts that the principles that apply to the world of extreme adventure also apply to demanding business environments. A former adjunct professor at West Point, Alison understands what it takes to lead teams through challenging situations. She is the recipient of the 2019 Ellis Island Medal of Honor which recognizes individuals whose accomplishments in their field and inspired service to our nation are cause for celebration. The Medal has been officially recognized by both Houses of Congress as one of our nation’s most prestigious awards and is annually memorialized in the Congressional Record.


Please note: All of the conference content is now available on demand for conference registrants. Please use the agenda below to identify the sessions you wish to complete.

Tuesday, July 28, 2020
Session 1 Welcome: Melinda Skirvin
Opening Keynote: Rediscovering the Magic of You
Keynote Speaker: David Hopkins, Associate Executive Director, Life Care Services / Former Walt Disney Senior Management
Session 2 Leading through Crisis: The People Factor of COVID-19
Presented by: Kathy Green, Coaching Connections and Jennifer Mann-Paguio, MHRM, Regional HR Business Partner, East Division, Brookdale Senior Living
Session 3 Leveraging Immunizations and the Healthcare Team to Protect Older Adults
Presented by: Dr. Kevin O’Neil, Chief Medical Officer, ALG (formerly Affinity Living Group)
Session 4 Preventing COVID-19 in Assisted Living Facilities – Lessons Learned
Presented by: Crystal Stickle, Interim President, Florida Hospital Association, and Barbara Russell, MS, RN, CIC, Infection Control Specialist, Florida Hospital Association
Session 5 Accelerating Your Sales Recovery and Growth: How to Market and Sell in a Covid-19 World
Presented by: Traci Bild, CEO, Bild & Company
Session 6 Engagement Technology – Now More than Ever!
Presented by: Jack York, President and Co-Founder, IN2L
Wednesday, July 29, 2020
  Morning Yoga Session
Session 7 Coffee & Conversations: Sales & Marketing
Presented by: FSLA Board and Members
Session 8 RESET Workgroup with the Florida Justice Reform Institute and FLSA Legislative Update
Presented by: William Large, Florida Justice Reform Institute, Jason Hand, Esq., FSLA Vice President of Public Policy, and James McFaddin, Southern Group
Session 9 Assistive Devices & the ALF Modernization Bill
Presented by: Natalie Campaneria, MEMIC
Session 10 New ALF Core Update
Presented by: Monica Wilson, Director, ICE Bridge Training
Session 11 COVID and Liability: What’s Next
Presented by: Brian Bursa, Esq. and Kirsten Ullman, Esq., Ullman Bursa Law
Session 12 Growing Occupancy is a Team Sport
Presented by: Libby Lauer, Co-Founder and COO,  and Amy McKinley, Senior Source Consulting
Session 13 COVID & the Workforce Panel Discussion
Presented by: Julie Rupenski, MedBest, and Robbin Reber, Gale Healthcare
Thursday, July 30, 2020
  Morning Yoga Session
Session 14 Coffee & Conversations: Staffing
Presented by: FSLA Board and Members
Session 15 Mitigating the Direct and Indirect Impacts in the Coming Months
Presented by: Craig Fugate, former administrator of the Federal Emergency Management Administration and former director of the Florida Emergency Management Division
Session 16 Effective Communication Strategies in Dementia Care
Presented by: Dayne DuVall, LMT, CAEd, Managing Director, Dayne DuVall Consulting Group
Session 17 Supporting Assisted Living and the Core Concept of Aging in Place / Making Florida a Dementia-Capable State
Presented by: Kelly Wilson, Director of Senior Solutions, FirstLantic Healthcare, Inc., and Michelle Branham, V.P. for Public Policy, Alzheimer’s Association
Session 18 Awards Presentations
Presented by: FSLA Board Members and Staff
Session 19 Hazard Pay & Other Incentives for COVID-19 Staffing
Presented by: Scott Bridgman and Monica Murdo, CLA
Session 20 Risk and Insurance in the COVID-19 Era: Considerations for the Senior Living Industry
Presented by Tara Clayton and Scott Wallace, Willis Towers Watson
Session 21 COVID Expenses and Reimbursement Opportunities
Presented by: DeDe Nichols, Shareholder, SynergyHCR
Session 22 The Chocolate Rx
Presented by: Shawn McGregor, Area Executive Chef, Healthcare Services Group
Friday, July 31, 2020
  Morning Yoga Session
Session 23 Coffee & Conversations: Leadership
Presented by: FSLA Board and Members
Session 24 Seniors Housing and Care Market Trends in the Time of COVID-19
Presented by: Lana Peck, NIC
Session 25 ALF Enforcement
Presented by: Kim Smoak, AHCA
Session 26 Managing Resident Risk in Assisted Living
Presented by: Teresa B. Allmond, BSN, BSHA, RN-BC, LNCC, Senior Risk, LLC
Session 27 Best Practices for Virtual Tours
Presented by: HeartLegacy
Session 28 Closing Session
Presented by: Alison Levine