agenda

speaker highlights

opening keynote: MarC Middleton

Marc Middleton is Founder and CEO of Growing Bolder, one of the world’s leading producers of active aging content focused on the 50+ market. Its projects include Growing Bolder TV, Radio, Magazine, documentaries and active social channels on Facebook, Twitch, YouTube, Twitter and Instagram. Middleton is a media entrepreneur, television journalist, author, filmmaker, speaker, activist, and consultant who focuses on the changing culture of aging. He is also a 7-time Masters Swimming world record holder and a 10-time U.S. Masters Swimming national champion. He is the author of two books, including “Rock Stars of Aging” and his latest, “Growing Bolder, Defy the Cult of Youth, Live with Passion and Purpose.”

Purchase Marc’s book, Growing Bolder!

general keynote: Kevin Brown

Kevin Brown’s unconventional path to business and personal success has taught him that winning in business and in life requires anything but conventional thinking. With a streetwise aptitude and a never quit attitude, he worked his way from the front lines in business to the executive boardroom.

For two decades, Kevin was a sales and marketing executive that helped grow a little-known family business into an industry giant with annual revenues reaching two billion dollars. After a career in franchising, Kevin decided to retire from corporate America and pursue his passion for bringing The HERO Effect® message to as many people and organizations as possible. Kevin is on a mission to help people and organizations embrace a simple philosophy that separates world-class organizations and high-performance people from everybody else. He is passionate about helping people expand their vision, develop their potential and grow their results.

Purchase Kevin’s Book, The Hero Effect!

Plenary speaker: Dan Loon

Dan Loon is the Vice President for Associate Advancement and Education with Legend Senior Living. In this role, he is responsible for educational and training opportunities for associates in all Legend Senior Living communities. Prior to joining Legend Senior Living, Dan held several leadership positions with EdisonLearning Inc., an industry leading education company that serving 100+ locations across 23 states and three continents.

During his tenure with EdisonLearning Inc., Dan held a leadership position as each new product was developed and launched, making him responsible for delivering professional development to 3000+ educators on an annual basis. He also has experience teaching in the public school system in Wichita, Kansas, and he holds a Master of Education in Administration and Supervision from Wichita State University.


 

agendA

Please note: This agenda is schedule to change.

Wednesday, August 18, 2021
11am – 6pm Exhibitor Registration Opens
Tampa Bay Ballroom West Pre-Function
12pm – 6pm Attendee Registration Opens
Tampa Bay Ballroom West Pre-Function
12pm – 1pm Board Luncheon – Ybor Ballroom – Salons I-IV
Sponsored by Partners Pharmacy and Hawkins Construction
1pm – 2:30pm Reverse Trade Show – Ybor Ballroom – Salons I-IV
Sponsored by Health Resource Services
3pm – 6pm Job Fair – Tampa Bay Ballroom West Pre-Function
Hosted with CareerSource Tampa Bay 
6pm – 8pm Grand Opening / Welcome Reception – Tampa Bay Ballrooms 1-9
Sponsored by CDR Health
6:30pm – 7:30pm Chefs Competition – Tampa Bay Ballrooms 1-9
Sponsored by Brookdale Senior Living
Thursday, August 19, 2021
6:30am – 7am Morning Yoga Session – Pool Deck, 6th floor
6:30am – 7:15am Morning Run – Meets in Hotel Lobby
7am – 6pm Registration Opens
Tampa Bay Ballroom West Pre-Function
8am – 9:30am

Welcome, SilverTalk and Opening Keynote – HB Plant Ballroom – Salons A-E

Opening Keynote presented by Marc Middleton, Co-host, Growing Bolder TV and Radio; sponsored by LHC Group

SilverTalk presented and sponsored by OraSure Technologies

9:30am – 11:30am

Exhibit Show – Tampa Bay Ballrooms 1-9

Microsession 1: 10am-10:30am
Microsession 2: 10:45am-11:15am

11:40am – 12:45pm

Lunch & Keynote Speaker – HB Plant Ballroom – Salons A-E

Keynote Address: The Power of Connection: Unleashing Your Hero in Every Relationship, presented by Kevin Brown, Author of The Hero Effect and Unleashing Your Hero

Sponsored by Meridian Senior Living

12:45pm – 1:30pm

General Session – HB Plant Ballroom – Salons A-E

Presented by Brandi Kurtyka and Bobby Morelli of myCNAjobs and Nina Perez of Trumont

1:40pm – 2:30pm Breakout Session A
Session 1A – Leadership & Technology Track, sponsored by Sentrics Presented by Dr. Elyaman of Absolute Health Care
Session 2A – Operations and Regulatory Track When all Hell Breaks Loose, presented by Theresa Foster, Elizabeth Rambow and Melissa Rogers of West Central Solutions
Session 3A – Clinical Practices/Memory Care Track Modern Testing Options for Those with UTI Symptoms, presented by Dr. Myles Yu of FidaLab
Session 4A – Sales, Marketing and Business Development Track It’s About Time to Open the Bottom of the Funnel – a panel presentation led by Margot Cook of Sherpa and Melisa Jones and Mackenzie Biehl of Tapestry Senior Living
2:40pm – 3:30pm Breakout Session B
Session 1B – Leadership & Technology Track, sponsored by Sentrics Differentiated Case Management Plans and Non-Traditional Alternative Dispute Resolution, presented by Brian Bursa of Ullman Bursa, Jason Hand of Florida Senior Living Association, and Mike Peacock of the Peacock Law Firm
Session 2B – Operations and Regulatory Track Fire Safety, presented by Clermont Fire Marshal Jeni Pierce
Session 3B – Clinical Practices/Memory Care Track Effects of Isolation Post COVID, presented by Joseph Waleszonia and Price Ransom of LHC Group
Session 4B – Sales, Marketing and Business Development Track Rethinking Business Development, presented by Jennifer Dixon of JD Solutions Group
3:30pm – 3:40pm Refreshment Break – Ybor Pre-Function Space
Sponsored by PCA Pharmacy
3:40pm – 4:30pm Breakout Session C
Session 1C – Leadership & Technology Track, sponsored by Sentrics How to Limit Exposure in the Sun – A Targeted Approach to Reform Florida’s Senior Living Laws, presented by Tara Clayton of Willis Towers Watson and Robin Kanal of Quintairos, Prieto, Wood & Boyer, P.A.
Session 2C – Operations and Regulatory Track Automating Your Awesome, presented by Dallas Shipp of SeniorLivingPROS
Session 3C – Clinical Practices/Memory Care Track Discussion on Diabetes, presented by Lisa Rogers of Distinctive Living
Session 4C – Sales, Marketing and Business Development Track How to Supercharge Your Sales Coaching, presented by Jennifer Dixon of JD Solutions Group
4:40pm – 5:30pm Breakout Session D
Session 1D – Leadership & Technology Track, sponsored by Sentrics Best Practices: Implementing Telemedicine for Senior Living, presented by Dr. Anurag Gupta of Tembo Health
Session 2D – Operations and Regulatory Track Succeed by Influence, the Art & Science of Persuasion, presented by Bijou Ikli of LHC Group
Session 3D – Clinical Practices/Memory Care Track Drum Exercise: Music, Motion and Memory, presented by Vanessa Beesley and Carrie Harper of DrumFIT
Session 4D – Sales, Marketing and Business Development Track The Art of Engagement: Strategies That Convert Hesitant Prospects Into Happy Residents, presented by Margot Cook of Sherpa and Eric Varin of OneDay
6pm – 9pm Fun Night – Tampa Bay Ballrooms 1-9
sponsored by Distinctive Living and OPTUM
Friday, August 20, 2021
6:30am – 7am Morning Yoga Session – Pool Deck, 6th floor
6:30am – 7:15am Morning Run – Meets in Hotel Lobby
7am – 2pm Registration Opens
Tampa Bay Ballroom West Pre-Function
8am – 9:30am

Final Exhibit Show / Breakfast – Tampa Bay Ballrooms 1-9

Microsession 3: 10am-10:30am

9:45am – 10:15am

Plenary Session – HB Plant Ballroom – Salons A-E

Presented by Dan Loon of Legend Senior Living

sponsored by Guardian Pharmacy of Florida

10:15am – 10:45am

Legislative Update – HB Plant Ballroom – Salons A-E

Presented by Jason Hand of FSLA and James McFaddin of The Southern Group

10:50am – 11:40am Breakout Session E
Session 1E – Leadership & Technology Track, sponsored by Sentrics Market Forces: Strategic Trends Impacting Senior Living Providers, Presented by Jill Johnson of Johnson Consulting Services
Session 2E – Operations and Regulatory Track Medicaid Discussion, presented by Julie Kemman of Health Care Professional Consulting Services, Inc.
Session 3E – Sales & Marketing Old Ways Won’t Open New Doors, presented by Darleen Mahoney of SeniorLivingGuide.com
Session 4E – SPECIAL SESSION The PRF/HHS Cares Act Grants Reporting Requirement, presented by Scott Bridgman and Kevin De Santi  of CliftonLarsonAllen
12pm – 1pm Luncheon, Awards Ceremony & FSLA Board Installation – HB Plant Ballroom – Salons A-E
1pm – 2pm

AHCA Regulatory Update – HB Plant Ballroom – Salons A-E

Presented by Kimberly Smoak of the Agency for Health Care Administration

Sponsored by SRI Management

2pm Conference Adjourns